I've been a little quiet here on my blog, but busy with color in the studio! I just released Pro Set V for Adobe Lightroom and Camera Raw last week. I loved creating the bold new looks for this set, from vivid to pastel to dark & moody!
I treat every color palette I design as artwork and a means of expression. Just as a photograph is most impactful when it is both technically sound and conveys heart, I believe a professional color grading product ought to be reliable but also artistic in approach. Color to me is art, and art is true inspiration come to life – not an emulation, not a science, not a copy of what has already been done before, but a unique idea expressing itself.
Pro V is my idea of what beauty and feelings look like in color form. My hope is that every individual photographer who uses it finds their favorite color palettes that resonate with their own particular way of self-expression. It's been so exciting for me since the launch to see photographers around the world love and use Pro V creatively!